Accuracy of basic business information on major review platforms. Although the map pack should be your focus for local search engine optimization, don’t ignore traditional best practices for organic SEO. Local businesses have an inherent advantage when it comes to focusing on the common good, as their owners often live in the same boat as their neighbours. Analyzing these metrics can help companies refine their approach to review management and improve their visibility in local search results.
Not only do they influence consumer decisions, but they also play an important role in search engine rankings. Often, local companies find that a fake, negative review is the result of a personal dispute with someone they know in their private life or who they have previously employed. Always read all available guidelines from all review platforms where you want to ask customers to rate a company to avoid being filtered and embarrassing the public. Local SEO involves a comprehensive approach to improving a company’s online presence in a specific area.
Local SEO, also known as local search engine optimization, focuses on optimizing a website’s visibility and ranking in local search results. They not only influence search engine rankings and online visibility but also play a crucial role in building trust with potential customers. Any member of the public with a Google account can leave a star rating, choose from the available review attributes, and write a textual summary of their experience. This includes using location-specific keywords, creating localized landing pages, and providing accurate and up-to-date information about the company’s address, phone number, and opening hours.
Why are reviews important for local search engine optimization?
First, make sure your business has accounts and an active presence on the leading review sites, starting with Google, Facebook, and Yelp. Just like Google Maps and the Local Pack on desktop, the average rating wasn’t indicative of the location in the local pack on mobile devices. She is the owner of Rocks Digital, a digital marketing agency, and is passionate about everything digital, particularly websites and local SEO campaigns. The good news is that most local SEO optimization tactics improve both your map pack ranking and your organic SEO ranking at the same time.
Respond to the issue on the review page and politely ask the reviewer to contact the company via private message or a customer service phone number. Turning a negative into a positive isn’t just a mantra for customer service, it’s a strategic move in the chess game of local search engine optimization. So encourage your customers to take a photo of the HVAC system you’ve just repaired, the roof you’ve just installed, or the spring on the garage door that you’ve just replaced and add that to their review. Moz, the SEO giant, found that rating signals (number of reviews, diversity, and speed of reviews) were 15% of the local pack ranking turn off.
When a company receives a negative customer review, the effects are the same regardless of whether the complaint is valid or not. It’s very important to give customers a link that they can use to rate your business on Google to streamline the process for them. When an employee is mentioned by name in a review or gets a customer to post a review with a photo, reward your employee by giving them a cash prize, a gift card to Amazon, or even a gift card to a local restaurant of their choice. People are more likely to write a review when they have clear instructions on where and how to post it.
This means that the majority of the visible reasons for the review spoke of a positive or acceptable experience with the local company. To help customers decide what to write, remind them of a recent purchase and suggest that they leave a review if they like the product.
Are reviews important for SEO?
Encourage your real customers to leave a Google review that includes their name and a detailed description of your service. Ratings with stars The icons shown in SERPs help build searchers’ trust by giving them a visual representation of their average ratings. If Google sees that you’ve responded to a negative review, it’s less likely that the low rating will be used as a ranking factor for your site. Reviewing the extremely specific long-tail keywords that your customers use when searching for your products, services, or brand is key to targeting your niche to win.
The most important thing here is, of course, to offer a service that customers will rate positively. For example, a review given as a result of a delayed package or a chance encounter with a rude manager generally has no effect on a company’s reputation or its ranking on Google.
What is the best strategy for local SEO?
Sure, some ranking factors (like backlinks) can help you rank in local and traditional organic results. I did most of these things for two brands at the beginning of the year and spent a month compiling various strategies from different blogs. The only thing to consider here is that local search must be something that potential local customers will be looking for. In this short chapter, I’ll cover a few ways that local businesses can get the most out of their local SEO efforts.
Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand recognition. Rankings aren’t the be-all and end-all, but they can help you track the success of your local search campaign at location and zip code levels. To get new customers, you need to make sure you’re in front of local searchers looking for your products or services. Local SEO has been viewed in the past as the art of directory optimization, Google business profiles, and local ads.
When it comes to local link building, pretty much any link building strategy that works for non-local websites works, including local dentists, pizzerias, and locksmiths. Key tasks include identifying relevant local keywords, optimizing a company’s Google business profile, and creating consistent NAP quotes. That’s why while it’s best to follow the tips above to do things right, you should also avoid some common local SEO mistakes. As I mentioned in the last chapter, providing your business listing on Google is very important to rank in local results.
However, Google doesn’t just show local results for searches that include a city, state, or the keyword “near me.” This is one of the most important aspects of local search optimization. So take the time to fill out menu information, descriptions, etc. Recovering lost links, building broken links, and finding brand mentions that aren’t linked also work for local search engine optimization. This is an important process for companies focused on increasing localized traffic, leads, and brand recognition.
Listing Management is Semrush’s comprehensive local SEO tool that helps you manage and distribute your business information.
Does responding to reviews help with search engine optimization?
When your reviewers rave about your service and employees and use words like “best,” “great,” and “very happy,” Google must think you’re doing a pretty good job. The results of review requests via mass messages are not only terrible, but they also look bad in Google’s eyes. When you actively respond to customer feedback, consumers can trust your company and are more likely to be listed in the map pack. When you get a Google rating, you can “Like” the comment, which makes it more likely to appear at the top of your business listings.
Notifications ensure you don’t miss a review, while response templates make it easy for your customers to respond. The variety of reviews, the timeliness of reviews, and the number of reviews are all signals that are taken into account by Google’s search algorithm. But just like the review itself, the text of your answer is also included in the overall word pool for hits in the search terms. Your responses to reviews boost search engine optimization. The factors that the rating relies on to provide reliable search results are often the same factors that customers use to determine whether a company is trustworthy.
Let’s briefly explain how you can mess up your rankings due to poor review practices without going into too much detail. Compared to the third most influential part of local rankings, according to Moz, the rating signals are in seventh place in terms of organic ranking factors at 6.47%. We’ve already published a few sample answers and templates for responding to negative and positive feedback to speed up the writing process for you. Given that Google has come out that there are millions of fake business listings on Google, the consistency of reviews is a great way to separate real from fake business listings.
According to Moz, rating signals are the third most influential component for achieving higher rankings in the local rankings, accounting for 15.44% of all ranking factors. If you get a review from a Google Local Guide that has reviewed 100 other businesses, it’s weighted more heavily than a Google review from someone who’s just posted their first review. Google also evaluates key figures on the volume, timeliness, and diversity of customer reviews when it recommends companies to the searcher. With your strategy in place to generate and manage reviews, it’s time to track how your reviews are performing.
Some companies are trying this practice called “review gating” to keep negative headlines out of the public eye.