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Once you have location-specific keywords, assign them to individual location pages (pages that are optimized for each location). When you assign keywords to one of these three types of intent, it’s much easier to know when a keyword should be used. Before you even start searching for keywords, you must first understand the services offered by the company. Local keyword research is important because you need to understand what people type into search engines like Google when they search for your company’s products or services.

Local keyword research is important because you need to understand what people type into search engines like Google when they search for your company’s products or services. Implicit local keywords are those where the searcher searches for a local result even though they don’t mention their location in their search query. Local keyword research is important because you need to understand what users type into search engines like Google when they search for your company’s products or services. The fastest way to find explicit local keywords is to add your location modifiers (from step one) to the “Include Keywords” filter.

This often results in them targeting the wrong keywords or completely neglecting keywords that could have a positive impact on their business results. It’s easier than you think — below are the right methods and tools to help you improve the entire process and make local keyword research easier. So you can use a keyword research tool like Keywords Explorer to get more accurate search volume estimates for those keywords. Once you’ve identified your biggest online competitors, compare their rankings with your own using Semrush’s Keyword Gap tool.

The following tools have built-in keyword competitor analysis features that allow you to select keywords that improve your website and profile position on Google compared to your competitors.

How would you do keyword research to get better SEO performance?

As you can see, the reason why you need to analyze a keyword’s search intent is to not necessarily follow it to the end. Making sure to re-evaluate these keywords once a quarter every few months is a good yardstick, but some companies like to do this even more often. Although more and more keywords are being encrypted by Google every day, another smart way to get ideas for keywords is to find out which keywords your website is already being found for. In an ideal world, you’d do your keyword research, create a nice spreadsheet, and landing pages for each one create.

In the next section, we’ll look at search volume in more detail, but during the discovery phase, it can help you identify which variations of your keywords are most popular with searchers. Once you’ve found a competitor site that meets the requirements, you should integrate it with a competitor analysis tool like Ahrefs’ Site Explorer to check which pages are driving the most traffic and which keywords those pages are targeting. This background will help us understand how searchers want to consume information for a specific keyword. That means you’ll need to create two separate pages if you want to target both keywords.

Using this data, you can estimate how important these topics are to your audience and how many different sub-topics you might need to create content on to be successful with that keyword. Today, it’s more important that your website addresses the problem that a searcher was trying to solve than just using the keyword that the searcher used. Rather, it’s about the intent behind the keyword and whether or not a piece of content fulfills that intent (we’ll talk more about the intent in just a minute). Posting a video to both YouTube and your website can help you gain that ranking if you tag with the target keywords that people are searching for.

The monthly search volume shows how often a search query or keyword is entered into search engines each month. Make sure that the type of content Google includes is closely related to what you want to create for the keyword.

How do you do local SEO?

And although writing about general topics attracts a large audience, it’s sometimes more important to sharpen focus and write about local or industry news to attract a local audience. Because local companies also have strong ties to a specific city or state, they also offer LOTS of unique backlink opportunities that non-local websites can use. To help you optimize your business for local search engine optimization, we’ve created a comprehensive guide with local SEO tips and tools. Sure, some ranking factors (like backlinks) can help you rank in local and traditional organic results.

Last updated One of the most effective ways to improve your local search engine optimization is to add location pages to your website. Location pages provide your customers with valuable information such as your business address, telephone number, opening hours, and directions. I almost bought your last course but not as I feel it isn’t much in my niche as I mostly deal with local household services. Local SEO is a search engine optimization (SEO) strategy that helps your business become more visible in local search results on Google.

As someone who has read all the articles on page 1 on the term “Local SEO,” I see that this gets to the top 3 pretty quickly. But in most cases, all you need to get started is a short list of keywords that people use to find your local business. In my experience, it also helps to improve the ranking on local maps if someone creates backlinks with their anchor and can use their link in Google My Business Profile with the exact location instead of the URL. Here’s the difference between local pack and localized organic results — two terms people often hear say when talking about local search engine optimization.

Now that we’ve explained how you can optimize your business for local search engine optimization, let’s look at some handy tools you can use to improve your ranking in the areas where it matters most. Unlike traditional search engine optimization, which often focuses on national or global search terms, local search engine optimization is about reaching out to local customers and making sure they find your business when they need it. When building local links, it’s important to ensure that the links come from reputable sources that are relevant to your business. However, with the recent growth in mobile Internet access, mobile search has exploded, making local search engine optimization hugely important for the success of companies that offer local products or services and for local marketers.

When creating location pages, be sure to use relevant keywords and include links to other related sites for contextual information.