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Case Study: iDigit Group Drives Organic Growth for a Client in the Aesthetics Niche

SEO CASE STUDY Aesthetic Clinic

Embark on an extraordinary journey of iDigit Group’s groundbreaking SEO strategy, which skyrocketed an up-and-coming aesthetics firm from a mere 50 monthly users to a staggering 2,000 daily visitors, all driven purely by organic search. This isn’t your run-of-the-mill SEO success story. This is a tale of pioneering proprietary technology, innovative outreach initiatives, cutting-edge SEO stacking techniques, and a vault of secret strategies that only we have the key to.

Case Study Teaser

Step into the realm where on-page, off-page, and technical SEO come together to form an unstoppable force in driving search engine traffic. Our bespoke software, a trailblazer in the SEO landscape, seamlessly orchestrates these strategies, delivering results that are nothing short of spectacular.

Breaking the mould of traditional methods, we’ve achieved this monumental growth solely through organic strategies, without resorting to paid advertising. Prepare to be amazed as you delve into the journey of how we transformed an aesthetics client’s visibility in online searches, ushering in a steady influx of daily users and setting a new benchmark in SEO success.

Welcome on board!

Client Background

Our client, an up-and-coming brand in the aesthetics industry, aimed to amplify their visibility among potential customers and strengthen their positioning in online searches, including Google search, Bing search, Google maps, etc. To achieve these ambitious objectives, they turned to iDigit Group in December 2020.

Initial Assessment

At the outset of our partnership, the client’s website was only receiving about 10 to a maximum of 50 users per day. This low traffic volume indicated that the site was not attracting the desired target audience and that its online visibility was significantly limited. Our goal was to utilize our SEO expertise to increase organic traffic and improve the website’s overall performance.

Our Strategy

  1. Targeted SEO: We focused on targeted selling keywords related to aesthetic treatments, long-tail keywords, and optimizing the client’s main website pages.
  2. Continuous SEO Optimization: We continuously worked on the website’s SEO to maintain and improve rankings, focusing on both content and technical SEO aspects.


Our strategy showed measurable results. Here’s a timeline of the website’s growth:

  • By February 2021, the website’s traffic grew from 50 to 150-250 users per day.
  • From July 2021, the website maintained a regular traffic of 250 users daily.
  • By December 2021, the website organically reached daily traffic volumes of 350 to 800 users.
  • As of June 25th, 2021, the website started having 1k+ daily users.
  • In the last year, the website has maintained a consistent organic traffic of 1.2k to 2.5k users daily.
  • The traffic and the keywords are growing and going up on a monthly basis.

Key Performance Indicators

  • Traffic Growth: Within a span of two years, the website’s daily user traffic grew exponentially from just 50 users to 2,000 users.
  • Keyword Rankings: The website is now ranking for 25.1k keywords worldwide and is dominating the UK Top 5 with 3.4k niche-related keywords as of July 2023.
  • Page Views: The website has amassed 1,683,534 page views.
  • Traffic Source: 87% of the traffic comes from SEO and organic search, which is a testament to the efficacy of our SEO strategy.


  • Google Analytics Traffic Graph:
Acquisition overview of our strategy for SEO for an Aesthetic clinic in London
SEO Results for an Aesthetics Clinic in London UK
Page Views of Organic Growth Strategy SEO for an Aesthetic Clinic in London

Ongoing SEO Work

Our team at iDigit Group is continuing to work with the client to maintain and further improve their organic search presence. Our future strategies include further keyword optimization, content creation, and continuous SEO improvements to ensure sustainable growth.


This case study exemplifies iDigit Group’s capacity to drive organic growth and improve website performance through targeted SEO strategies.

We have significantly increased our client’s digital presence, drawing in a consistent flow of daily users that boosts their potential for customer conversion and business growth.

Our work is not finished, however. We will continue to strengthen our client’s SEO, ensuring they remain a competitive player in the aesthetics industry.


Posted on

July 12, 2023

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