Results
+600%
Organic Traffic
1,200 → 8,400
+353%
Party Bookings
32/mo → 145/mo
Top 1
Local Pack Position
#7 → #1
+366%
Google Reviews
67 → 312
The Challenge
Fun Street Soft Play, Glasgow's premier family entertainment centre, was struggling with an outdated website that failed to convert visitors into bookings. Despite having excellent facilities including multiple play zones, party rooms, and a café, they were invisible in local search results. Competitors with inferior offerings were ranking higher, and the old website's poor mobile experience was driving away the majority of their audience - busy parents searching on their phones.
Our Solution
We delivered a complete digital transformation starting with a stunning new website designed specifically for family entertainment centres. The mobile-first design features vibrant imagery, easy party booking functionality, and clear pricing information. We implemented aggressive local SEO targeting keywords like 'soft play Glasgow', 'kids party venue Glasgow', and 'indoor play centre near me'. Our review generation strategy encouraged happy families to share their experiences, building powerful social proof that now dominates local search results.
"Our bookings have gone through the roof since working with Valentino. We're now the number one soft play in Glasgow on Google and parents find us so easily now. The new website looks amazing and parents love how easy it is to book parties online."
— Family Entertainment Centre