AEO & AI Search Optimisation for Greater AI Visibility

Traditional SEO improves crawlability, indexation, relevance, authority and organic search performance. AEO builds on that foundation and adds emphasis on direct answers, entity clarity, expert attribution, coverage across the sources AI systems cite, and monitoring how your brand appears across AI-generated responses. It is broader than simply being cited — it is about being an accessible, clear and credible source that both search engines and AI systems can interpret.

We research and monitor a selected set of prompts across platforms including Google AI Overviews, ChatGPT, Perplexity and Claude where appropriate. Each platform behaves differently and can use different sources and methods, so there is no universal ranking formula and no single optimisation that controls all of them. We focus on the shared fundamentals — accessibility, clarity, entities and authority — and measure per platform.

Yes, where it accurately represents the visible content of a page. Relevant schema can help search systems interpret entities and support eligibility for certain features, but no special schema guarantees AI visibility, and adding FAQPage, Service or Article markup does not by itself cause an AI system to cite a page. We treat structured data as one supporting element of a healthy technical foundation, not a shortcut.

We work across several areas together: technical accessibility, useful expert-led content, direct answers to real questions, consistent entity information, internal linking, relevant external references, and source authority — supported by ongoing citation monitoring. Together these improve your eligibility and visibility across AI-generated search, but they cannot guarantee citations, because AI systems ultimately control what they reference.

No. AEO builds on traditional SEO rather than replacing it. AI systems still rely on content they can crawl, index and trust, so technical SEO, clear entities and authoritative content remain essential. We treat AEO as an extension of a healthy SEO foundation, not a substitute for it.

They overlap heavily. AEO (Answer Engine Optimisation) is the broad term for being cited by AI answers; GEO (Generative Engine Optimisation) and LLM optimisation describe the same goal from the generative-model angle. We use AEO as the primary term and focus on the shared fundamentals — clarity, structure and authority — rather than the labels.

It varies by market, competition and your starting authority. Technical and structured-data fixes can be implemented quickly, while citation and entity gains typically build over several months as content and authority signals mature. We set a baseline first, so progress is measured against your own starting point rather than a generic promise.

We use our AI Visibility Tool alongside manual checks to monitor how often your brand appears across a defined set of prompts on platforms such as ChatGPT, Perplexity and Google AI Overviews. Because AI answers vary by platform, location and time, we report trends across that prompt set rather than a single fixed figure.

No, and we would be wary of anyone who does. AI systems decide what to cite using signals we can strengthen — clarity, structure, authority and relevance — but no agency controls their output. We focus on improving your eligibility and measuring the trend, not on promising guaranteed placements.

Yes, where your package and platform allow it. We can implement structured data, content changes, internal linking and technical fixes ourselves, or provide briefs for your team. We typically need access to your website or CMS, Search Console and analytics, and your Google Business Profile where local visibility matters — all confirmed at kick-off.

AEO is included from our Growth plan, which starts at £997 per month, and is expanded further in our Dominate plan. Our entry-level Essential plan (£597 per month) focuses on core SEO and website care and does not include the AEO service described here. The right tier depends on your market, competition and how much content and implementation is involved — you can compare exactly what each plan includes on our pricing page.

Yes. Local businesses increasingly appear — or fail to appear — when people ask AI tools for recommendations nearby, so consistent local signals and clear entities help. For regulated sectors like healthcare and aesthetics it often matters most: we work within advertising and sector rules, avoid unsupported claims, and rely on expert-led, reviewed content.