SEO for Estate Agents: Dominate Local Property Searches

Our data-driven SEO strategies help estate agents and property companies attract more qualified leads. We focus on local visibility, property listing optimisation, and building your reputation as the trusted local property expert.

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+280%

Increase in Organic Traffic

+175%

Growth in Valuation Requests

Top 3

Local Pack Positions

94%

Client Retention Rate

Benefits of Real Estate SEO

Specialised SEO strategies designed for your industry

Dominate Local Property Searches

Rank prominently when buyers and sellers search for estate agents in your area. Our local SEO strategies ensure you appear in the Google 3-Pack and organic results for high-value property searches.

Attract Qualified Leads

Target buyers and sellers actively searching for property services. Our keyword strategies focus on high-intent terms that convert into valuations, viewings, and instructions.

Build Your Online Reputation

Establish your agency as the trusted local property expert through review management, authoritative content, and consistent NAP citations across property portals.

Track ROI & Performance

Our detailed reporting shows exactly how SEO is driving leads to your agency, from keyword rankings to phone calls and contact form submissions.

Property Businesses We Support

Estate agents

Letting agents

Property developers

Commercial property agents

Property management companies

New homes developers

Auction houses

Our Proven Real Estate SEO Methodology

We understand the unique challenges of the property market. Our strategies are designed to position your agency as the go-to choice for buyers and sellers in your area.

Neighbourhood-Specific Landing Pages

We create dedicated pages for each area you serve, optimised for local search terms like 'estate agents in [area]' and 'houses for sale [location]', capturing high-intent buyers and sellers.

Property Listing Optimisation

Each listing is optimised with unique descriptions, structured data markup, and fast-loading images to improve visibility in property searches and Google Images.

Google Business Profile Mastery

We optimise your GBP for maximum visibility in local searches and Google Maps, helping potential clients find and contact you easily.

Authority Building Through Content

We create valuable content like area guides, market reports, and buying/selling tips that establish your expertise and attract organic backlinks.

Grow your property business online

Combine our services with proven strategies to dominate local property searches.

SEO services for estate agents

Local SEO for property searches

Google Business Profile optimisation

Technical SEO for property websites

Real Estate SEO FAQs

We implement a comprehensive local SEO strategy that includes optimising your Google Business Profile, creating neighbourhood-specific landing pages, and building local citations to ensure you appear prominently when potential buyers and sellers search for agents in your area.

We target a mix of high-intent keywords including 'estate agents near me', 'houses for sale in [location]', 'property valuations [area]', and long-tail terms like 'best estate agent for first-time buyers'. Our strategy balances competitive terms with achievable opportunities.

We ensure each property listing has unique, keyword-rich descriptions, optimised images with proper alt text, structured data markup for real estate listings, and fast-loading pages that provide an excellent user experience on both desktop and mobile devices.

Absolutely. We create a cohesive brand presence while optimising each office for its local market. This includes unique location pages, individual Google Business Profiles, and tailored content strategies that reflect each area's property market and demographics.