Strategic Hospitality SEO to Maximise Direct Bookings & Revenue

Our hospitality SEO services are engineered to increase your direct bookings and reduce reliance on OTAs. We connect your hotel, restaurant, or venue with high-value guests and diners at the exact moment they are searching for their next experience.

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-45%

Reduction in OTA Commission Costs

+70%

Increase in Direct Website Bookings

Top 3

Local Rankings

9.2/10

Average Review Score Improvement

Hospitality SEO Advantages

Specialised SEO strategies designed for your industry

Target Guests, Not Just Keywords

We target the entire travel customer journey, from initial research to booking. Our keyword strategies focus on attracting guests searching for specific experiences, such as 'luxury spa hotels in the Cotswolds' or 'rooftop bars in London'.

Maximise Direct Booking Revenue

Our primary goal is to drive more commission-free bookings directly through your website. We optimise your booking engine, create compelling landing pages, and implement a seamless user experience to convert lookers into bookers.

Dominate TripAdvisor, Google & Beyond

A strong online reputation is crucial in hospitality. We manage your presence on key review platforms like TripAdvisor and Google, encouraging positive reviews and managing feedback to build trust and social proof.

Data-Driven Revenue Optimisation

We analyse booking data, seasonal trends, and competitor activity to identify revenue opportunities. Our strategies are designed to increase occupancy rates, boost table reservations, and maximise your return on investment.

Hospitality Businesses We Serve

Boutique hotels

Restaurants & cafes

Bars & pubs

Event venues

Bed & breakfasts

Vacation rentals

Catering services

Food trucks

Engineering Your Digital Front Desk

Our hospitality SEO is engineered to turn your website into your most profitable booking channel. We focus on the complete guest journey, from dreaming to booking, to drive direct revenue.

Direct Booking Channel Optimisation

We analyse and optimise your entire booking funnel, from landing page to confirmation, to reduce friction and maximise direct conversions, cutting out OTA commissions.

Content for Every Stage of Travel

We create content that targets users at all stages of the travel planning process, from inspirational blog posts about your location to detailed guides on your amenities.

Online Reputation & Social Proof

We manage your reputation on TripAdvisor, Google, and booking sites, using positive reviews as powerful marketing assets to persuade potential guests.

Revenue-Driven Analytics

Our reporting goes beyond traffic, focusing on metrics that matter to your bottom line: booking value, revenue per available room (RevPAR), and cost-per-acquisition.

Boost bookings with related services

Improve visibility and conversions with these services and guides.

SEO services for hotels and restaurants

Local SEO for bookings and footfall

Web design that drives reservations

Local SEO ranking factors guide

Google Business Profile optimisation guide

Hospitality SEO FAQs

Our strategy focuses on making your direct booking channel more attractive and visible than the OTAs. We do this by optimising your website and booking engine, creating exclusive direct-booking offers, and ensuring you rank prominently in search results for your most valuable keywords.

We have a deep understanding of the restaurant industry. Our restaurant SEO strategies focus on driving table reservations by targeting local diners searching for specific cuisines, dining experiences, and 'best restaurant' type queries in your area.

We develop a content and promotions calendar that anticipates seasonal trends. By creating targeted campaigns for holidays, local events, and off-peak periods, we help you maintain a steady stream of bookings throughout the year.

We use a variety of schema markups, including Hotel, Restaurant, and Event schema, to provide search engines with detailed information about your business. This results in richer, more engaging search results (like star ratings and booking buttons) that attract more clicks.