Introduction: The Importance of Local SEO for Estate Agents
The property industry is inherently local. Clients search for properties and agents in their specific area, making local SEO fundamental for success.
78% of property searches include a geographic reference. Dominating local searches means intercepting clients ready to act.
"Estate agents appearing in Google's Local Pack receive 5x more calls than those who don't." — Local SEO Guide
Optimising Google Business Profile
GBP Checklist for Estate Agents
| Element | Optimisation | Priority |
|---|---|---|
| Category | "Estate agent" | Critical |
| Service Areas | All areas covered | High |
| Photos | Office, team, properties | High |
| GBP Posts | New listings, events | Medium |
| Q&A | Proactive answers | Medium |
| Attributes | Services offered | Medium |
Review Strategy
| Stage | Action |
|---|---|
| Post-Sale | Email review request |
| Post-Purchase | Personal follow-up |
| Response | Within 24 hours, always |
Neighbourhood and Area Pages
Location pages are the heart of local property SEO:
Neighbourhood Page Structure
| Section | Content |
|---|---|
| Introduction | Area overview, 200+ words |
| Living in the Area | Amenities, transport, schools |
| Property Market | Prices, trends, property types |
| Available Properties | Active listings in the area |
| Area FAQs | Common questions |
FAQ: Local SEO for Estate Agents
How many location pages should I create?
Create a page for each neighbourhood or area you actively serve. Better 10 in-depth pages than 50 superficial ones.
How do I handle overlapping areas?
Use canonical tags and differentiate content. Each page must offer unique value.
Conclusion
Local SEO is the foundation of digital marketing for estate agents. An optimised Google Business Profile, positive reviews, and detailed area pages generate visibility and qualified leads.
Related Resources
- Estate Agent SEO Guide - Complete guide
- Local SEO Services - Local SEO services