Introduction: Why Optimise Property Listings
Every property listing is an SEO opportunity. Well-optimised listings can rank for specific keywords and drive qualified traffic directly to your properties.
Listings with optimised descriptions receive 40% more views. SEO optimisation of listings is an undervalued competitive advantage.
SEO Elements of Property Listings
Listing Title
| Element | Best Practice | Example |
|---|---|---|
| Property Type | First element | "Detached House" |
| Key Feature | Differentiator | "with Garden" |
| Area | Specific location | "Hampstead" |
| Format | Max 60 characters | "Detached House with Garden Hampstead" |
Optimised Description
| Section | Content | Length |
|---|---|---|
| Opening | Hook + key features | 50 words |
| Details | Rooms, size, finishes | 100 words |
| Area | Amenities, transport, lifestyle | 80 words |
| CTA | Call to action | 20 words |
Schema Markup for Listings
| Schema Property | Value |
|---|---|
| @type | RealEstateListing |
| name | Listing title |
| description | Full description |
| price | Asking price |
| address | Structured address |
| numberOfRooms | Bedroom count |
| floorSize | Square footage |
Image Optimisation
| Element | Optimisation |
|---|---|
| File Name | hampstead-house-living-room.jpg |
| Alt Text | "Bright living room detached house Hampstead" |
| Size | Max 200KB, WebP preferred |
| Order | Best photos first |
FAQ: Property Listing Optimisation
Should each listing have a unique URL?
Yes, every property should have a permanent, descriptive URL. Avoid URLs with only numeric IDs.
How do I handle expired listings?
301 redirect to category pages or remove with 410 Gone. Don't leave 404 errors.
Conclusion
SEO optimisation of property listings is a competitive advantage. Effective titles, unique descriptions, and schema markup increase visibility and conversions.
Related Resources
- Estate Agent SEO Guide - Complete guide
- Technical SEO - Technical optimisation