Editorial Policy

Every article, guide, and resource published on iDigitGroup.com is written to be accurate, up to date, and genuinely useful to the reader. We do not publish content for the sole purpose of ranking — we publish content because the topic merits a well-researched, expert explanation.

Where statistics, claims, or recommendations are made, we verify them against primary sources including Google's official documentation, peer-reviewed research, and data from real client campaigns. If something changes in the SEO landscape that affects previously published advice, we update the article rather than leaving outdated guidance in place.

All content published on this site is written or reviewed by practising SEO professionals with hands-on client experience. We do not publish content written by generalist copywriters with no SEO background.

Our two primary authors are:

• Valentino — Founder & Lead SEO Strategist with 15+ years of experience in organic search, technical SEO, and Answer Engine Optimisation. Valentino has completed 50+ advanced SEO courses and 20+ specialist bootcamps.
• Chris — Senior SEO Strategist with 8+ years of experience, specialising in healthcare and legal sector SEO, content strategy, and E-E-A-T optimisation.

Author profiles are linked on every article so readers can assess the credentials and expertise of the person who wrote it. We believe transparency about authorship is a fundamental part of trustworthy publishing.

Before any article is published on iDigitGroup.com, it is reviewed by Valentino for factual accuracy, strategic relevance, and quality of advice. Articles that make claims about specific SEO tactics or Google algorithm behaviour are cross-checked against current Google documentation and recent testing.

Our review process includes:

• Fact-checking all statistics and data points against primary sources
• Verifying that tactical recommendations align with current Google guidelines
• Ensuring examples and case studies reflect real scenarios
• Checking that internal links point to accurate, current information
• Reviewing readability and clarity before publication

Articles are also revisited and updated whenever significant changes in the SEO landscape — such as algorithm updates, changes to Google Search Console features, or shifts in best practice — make previously published advice incomplete or misleading.

We cite sources throughout our content so readers can verify claims and explore topics further. Our primary source categories are:

• Google's official documentation — including the Google Search Central blog, Search Quality Rater Guidelines, and Google's own help documentation
• Industry research studies — from organisations such as Semrush, Ahrefs, Moz, BrightLocal, and academic institutions where applicable
• Real client data — anonymised or with permission, drawn from campaigns we have run directly for clients across the UK, Italy, and Spain
• Original testing and analysis — results from experiments and audits conducted by our team

Where a claim cannot be independently verified, we make that clear in the text rather than presenting speculation as established fact.

We take accuracy seriously. If information in any article becomes outdated, incorrect, or misleading due to changes in search engine behaviour, algorithm updates, or advances in best practice, we update the article promptly.

If you believe any content on this site contains an error or outdated information, please contact us at hello@idigitgroup.com. We review all corrections requests and respond within five business days.

Significant updates to existing articles are reflected in the "Last updated" date displayed on each post. We do not silently alter content in ways that change its meaning without updating this date.

All editorial content on iDigitGroup.com reflects the genuine expert opinion of our team. We do not accept payment in exchange for positive coverage of tools, platforms, or services. Where we recommend a tool or service, it is because our team uses it and believes it delivers value — not because of a commercial arrangement.

We may use affiliate links for certain tools mentioned in our content. Where this is the case, it is disclosed clearly in the article. Our recommendations are not influenced by affiliate arrangements — we only link to tools we actively use in client work.

Sponsored content, if ever published, will be clearly labelled as such and will meet the same factual accuracy standards as organic editorial content.